4 Smart Tips for Crafting a User-Friendly Ecommerce Site

With more and more organizations & industries entering into ecommerce, it has become imperative to build a user-friendly online portal, which would instantly attract the attention of your customers. Here are some tips to ensure that your ecommerce site appeals to your target audiences and encourages them to keep coming back for more.

User-Friendly-Ecommerce-Site

  1. Top-selling products

Once customers land on an online portal, they would want to know which products are being sold the most. Make sure that you have them listed in a prominent place so that visitors don’t need to search for them. You may contact a company specializing in Web Designing Company Delhi.

  1. Discounts & Special Offers

For any ecommerce site, the major draw is the discounts & special deals being offered by the company. You need to ensure that such deals are visible right on the homepage. Remember, there would be some customers who would visit your site just to check the discount being offered by you. If they don’t see it upfront or have a hard time in finding it, they would probably assume that there aren’t any special offers for them.

  1. Easy Sign In Process

No one has the time or patience to fill up long forms before they can actually make the purchase. The sign up and sign in process ought to be simple and concise. For expert advice on this, you may consider getting in touch with Web Solution Centre, a leading ecommerce Website Development Company in Delhi.

  1. The Search Option

Now this one is mandatory. You need to have a search option which would facilitate customers to straight away find their desired products, without having to go through the long navigation process of clicking on category and sub category tabs. Further, this shouldn’t be restricted only to products, but should include articles, reviews, and much more. A renowned Website Designing Company in Delhi may be of great help in this aspect.

The best way to ensure that your site is a user-friendly one is to test it on actual customers. While designing the portal, it is important to think only from a customer’s point of view and put only those features which are required by your customers. Here are 4 Steps for Making Your Website Different From Your Rival Brands.

4 Step for Making Your Website Different From Your Rival Brands

No matter which industry you belong to, you will always have to face tough competition. In such a scenario, how do you ensure that your website stands out and attracts more visitors than that of your rival brands?

making best website different rival brands

Here are 4 steps of doing it right:

  1. Research & understand the target audience

Research & target audience

First and foremost, you need to research and understand who your target audience is? Is it college goers, young professionals, or elderly people? Keeping that in mind, design your site, so that it precisely caters to the requirements of your target customers. Further, pay focus on its functionality and navigation, and ensure that it suits your audience. For expert advice in this domain, consult an experienced website development company in Delhi, such as Etoile Info Solutions.

  1. Make appropriate use of keywords

Make appropriate use of keywords

In today’s online world, the key to attracting customers to your website is by making the right use of keywords. Before initiating the process, ensure to explore various possibilities and combinations of words. Check which keywords are being used by your competitors and consider them while devising your SEO strategy. An Seo Company In Delhi may help you in this regard.

  1. Excellent navigation and speed

Excellent navigation and speed

These are the two aspects that encourage a visitor to stay on the site for a longer period of time. A seamless navigation experience coupled with fast loading of pages is what is required to grab the attention of customers.

  1. Visually appealing graphics & engaging content

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While functionality may be a priority, but aesthetics are equally important too. No one wants to visit a site that looks drab and has low quality graphics. A beautiful design with some outstanding pictures renders a sophisticated and classy feel. It also speaks about the company’s vision and corporate culture. One should always make use of colors that represent positivity. Further, the content should be organized, relevant, and informative.

Long story short, your website should be able to entice the visitor by its look and feel. For creative ideas, one may avail the services of a web designing company in Delhi. Here are 4 Things to Keep in Mind While Designing a Logo.

3 Time-Tested Strategies for Rebranding

One would surely agree that for a brand it is important to develop an instant connection with its customers. While embracing re-branding, one needs to stay with the trend whilst maintaining the connection and the integrity of the original branding. Practically, this is much more difficult than it seems. They say that re-branding is successful only when people of all age groups can make out that it’s the same company but with a new look.

3 Time Tested Strategies for Rebranding

Here are some effective tips to gain success in this aspect:

  1. Create a vision

First things first, it is imperative to create a vision or feeling which would be represented by the brand. Irrespective of the size of the business and the type of product/service offered by it, the brand should evoke a certain sensation, to which the audiences can easily relate to. It is important to note here that there is no right or wrong way to go about this. One needs to explore deep and come up with creative ideas to represent the identity of the brand. For assistance, one may take the help of Web Solution Centre, a reputed Website Development Company Delhi. It also serves as an SEO company in Phoenix and offers expert web solutions to varied industries.

  1. Make it memorable

At times organizations opt for a totally new design which is in no way related to the earlier one. This, of course, needs to be done intelligently, because customers are habituated to the original design and a complete revamping of the same is likely to create some confusion in their minds. The trick is to create a design which reminds of the original one and yet has its own identity. This can be achieved by trying out new fonts, icon styles, and placements, whilst keeping intact the color of the original design.

  1. A Visual Message

Apart from representing a feeling, the brand should also render a visual message, which would be distinctly understandable, no matter whether it is used as a logo, icon, or text. This message may be loud or may have a quieter tone.

For more tips, one may get in touch with a branding and website designing company in Delhi. Here are 3 Things to Consider Before Redesigning a Website.

3 Things to Consider Before Redesigning a Website

There are several things to remember while redesigning a site, such as who is the target audience, which are the latest website design trends, how to make the interface more user-friendly, so on and so forth. It is also important to maintain continuity with the earlier design, so that repeat visitors do not feel that they have been thrown into a new world altogether!

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In this context, one may have a look at the following pointers, which will ensure an effective website revamp:

  1. Change/Update the logo

While maintaining continuity is essential, it also needs to be ensured that the site does not appear outdated. For instance, an outdated logo in a trendy design may not seem too appealing to the eyes. If need be, one may change or update the logo, so that it is in sync with the new design. For advice in this domain, one may avail the services of a Website Designing Company Delhi, such as Web Solution Centre, which has an extensive experience in branding & digital marketing.

  1. Color Scheme

It is always advisable to make use of a similar color scheme which was applied in the old design. Merely changing the shades of colors or perhaps adding new colors may be the perfect trick to render a fresh look & feel to the interface. For more tips, one may consult an eminent web designing and SEO company in Delhi.

  1. Effective Navigation

If more pages have been added, then it becomes all the more important to ensure that navigation is smooth and seamless. Care should be taken that visitors can easily locate the menu option and can move about without having to hunt for the relevant buttons.

Whether it’s crafting a new site or redesigning an existing one, the aim is to meet the requirements of visitors. A site should never be looked upon as a medium to boast the company’s achievements; rather, it’s a means of interacting with the target audience, encouraging them to visit the site often, and eventually inspiring them to avail the products & services. Getting in touch with an expert website designing company in Delhi can be of immense help in this matter. You can also Take A Cue From Website Development Company In Delhi For Increasing Traffic To Your Blog Site.

Ecommerce Website Design Company in Delhi Reveals Tips for Successful Product Pages

You would agree that it is imperative to have a well designed and organized product page, if you want your customers to stay on the site and use it for purchasing their favorite items. It is important that you offer the right balance of information and images.

Best E-Commerce Designing Company in Delhi

Listed below are a few tips to ensure that the product pages of your e-commerce site generate high conversions:

  1. Large & stunning images

Studies indicate that when information is supported by relevant images, it garners more views.  The image displayed on the product page has a big role to play in convincing the visitor to proceed with the purchasing decision. It is always advisable to make use of high-resolution and zoom-able pictures. Further, one should ensure to place them above the fold.  For items which are available in different colors, it is a good idea to display a separate image for each of the hues. For more advice on this aspect, one may get in touch with Etoile Info Solutions, a reliable Ecommerce Website Design Company In Delhi

  1. A clearly visible and prominent Call to Action Button

Topping the list of essential elements on a product page is the call-to-action (CTA) button. This may read ‘add to cart’ or ‘buy now,’ thereby guiding the visitor towards the conversion funnel. It is important that it is easily recognizable and persuades the prospect to take an instant action.

  1. Displaying trust seals

In the wake of online frauds, trust seals and safety logos on your e-commerce website design go a long way in increasing conversions and garnering the confidence of your customers.

  1. A sense of urgency compels action

Studies on customer behavior indicate that when there is a scarcity of a product, it grabs more attention, and subsequently more sales. The reason why this strategy always works is because it doesn’t give prospects much time to ponder over their purchasing decision.

Of course, there are several other tips & tricks that help in building a productive and effective product page. For best results, one may take the assistance of an eminent e-commerce web design company.

Web Development Company In Delhi Spills the Beans About How to Use the Homepage to Boost Conversions

The homepage offers a sneak peek of what the site is all about. Of course, if the visitors like what’s been put up on the homepage, they would surely proceed to get their desired information. It is this section through which visitors form an opinion about the company, interface, and the product/service. With the assistance of a web development company In Delhi one can create an impressive homepage, which renders a compelling reason for potential customers to further browse the site, thereby leading them through the conversion funnel.

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Here are some tips to craft a great homepage that would help in garnering high conversions:

An Impactful Value Proposition

It is the homepage where one positions the brand in front of potential customers. Those visiting this section should instantly be able to identify and connect with the value proposition of the product. The key is to make it impactful and effective. It is a good idea to incorporate a clearly visible and prominent call-to-action button, thereby guiding visitors towards a favorable action. For expert guidance, one may get in touch with web development company In Delhi.

List out the names of eminent customers

Listing out names of big customers goes a long way in building trust. It convinces the potential customers that there are many people out there who regularly use and rely on the product.

Mention the number of users

If one has a large number of users/subscriber/customers, it’s a great idea to flaunt it on the homepage.

Testimonials

Statistics reveal that a customer makes his/her purchasing decision based on customer testimonials & reviews, rather than what the company brags about its products. Incorporating testimonials from renowned brands and personalities adds more trust and confidence in the minds of visitors.

Case Studies

Wherever possible, one may include case studies on the home page, which would give prospects a fair idea about how the product can help them. By going through real-life scenarios, customers can comprehend how the product will optimally fit in their own unit or lifestyle.

One should always remember that a homepage should be intuitive and useful at the same time. For more advice on this aspect, one may get in touch with Web Solution Centre, a reputed website designing agency

Take A Cue From Website Development Company In Delhi For Increasing Traffic To Your Blog Site

You would agree that today a business blog site is a vital component of your marketing strategy. The benefits of maintaining such a site are manifold, ranging from helping the business to project itself as an industry leader, starting a conversation with target audiences, garner leads, and much more. However, to reap such benefits, one needs to undertake considerable efforts to continuously optimize the site, so that it can attract visitors and convert them into customers. By taking the advice of website development company in Delhi, one may focus on enhancing the user experience and content of the site, so that it can spur traffic and subsequent sales.

website designing company

  1. Enhance readability

There are primarily three parameters which determine the readability of a blog – a clear visual design, sentence structure, and ease of understanding the text for arriving at a conclusion. Making use of white space is a great way to improve readability. One also needs to get rid of distractions, such as widgets or banners, if one wants the audience to fully concentrate on the main content. In the typography aspect, one needs to ensure that the font is not too small, or the paragraphs aren’t cluttered.

  1. Simple & easy blog subscription

The prime motive of having a blog in the first place is to get subscriptions. Hence, one must ensure that the procedure of subscribing to the site is easy and seamless for the visitor.  The subscription box should be clearly visible on all the pages. For more tips on this aspect, one may get in touch with Web Solution Centre, a premier website development company in Delhi.

  1. Clearly visible Search Box

At times, visitors are on the lookout for a particular topic on the blog. To cater to such requirements, it is better to have a prominent search box. It should be large enough so that it can be easily noticed by the visitor. A renowned website development company in Delhi suggests placing the search box above the fold.

Of course, there are several other pointers, which help in attracting traffic, such as seamless navigation, reduced loading time of pages, social sharing options, and many more. The key lies in offering a great user experience and meaningful information to the visitors.

4 Essentials to Get More Conversions on an E-Commerce Portal

A few essential hacks coupled with technical help from e-commerce website designers can enhance the number of conversions on an e-commerce portal.

ecommerce-website-designing

E-commerce website is the new shopping destination for everyone. While getting customers to the portal is just half the job, it essentially takes more effort to actually close the sale. Listed below are 4 basic tips to increase the number of conversions on an ecommerce portal.

  1. Better product page landing

After publishing the advertisements online, it is important that the customer lands on the product page instead of the homepage, when he/she clicks on the advert. This saves time and helps the customer to locate the exact product he is looking for. It also holds his/her attention intact.

  1. Genuine & optimized product descriptions

Giving a genuine and engaging product description is very important. One may incorporate a well-chosen set of keywords in the product descriptions, as this would help in locating the website, whenever someone looks for that particular item on the internet. One must also ensure to provide the shipping details along with the product description, as customers tend to abandon the sale if they found out new details while checking-out.

  1. Keep the website easy to explore

Since an e-commerce portal has a vast range of products to explore, it is important that the design is user-friendly. One may take help from a reputed e-commerce website design company in order to build an effective online shopping site. A slow website is always annoying, and if it is an e-commerce portal, the consequences may be disastrous. Therefore, one should ensure that the portal is not only fast, but faster than its competitors.

  1. Responsive Website

Online shopping is the most convenient form of shopping primarily because it can be carried out on any device, be it mobile, laptops, or tablet. This is a major factor to ponder upon, as the portal needs to be user-friendly across all formats. The customer might search for a product from a laptop, but may order it later from mobile. Therefore, it is essential to focus on creating a responsive site, by taking the help of expert e-commerce website designers.

It is seen that the e-commerce website design itself plays a key role in closing a sale. One may rely on professionals such as Web Solution Centre for deriving instant success in this aspect.

4 Mistakes to Avoid While Creating an Mobile app

Mobile apps are becoming exceedingly popular with the increase in the number of smart phone users. However, not all apps appeal to users, and sooner or later they uninstall the same, due to various reasons. Therefore, one needs to be very cautious about a few things Best mobile application development company.

common mistakes mobile design

Some of the common mistakes committed in this aspect are:

1. Having too many features

The whole idea of having a mobile app with a simple interface would be defeated if one puts too many features or options on the screen. The presence of too many features comes in the way of seamless navigation, and in turn, also impacts user experience. While some companies insist on including numerous features and functionalities for a high PPI, however, in reality, it does not make interaction any easier.  

2. Having the same style for all Operating Systems

The same mobile app design for all operating systems is a big NO! It annoys the users who are familiarized with the features and style of a particular OS. Therefore, one must be very careful in observing the navigation style and the layout of a particular OS while creating an app.

3. Not considering the needs of the end user

What most businesses miss out on, is taking into consideration the width of the finger of any average user. Index fingers are around 1.6 cm to 2 cm wide, and hence, the buttons must be large enough for the users to access with ease. Smaller buttons might create problems like selecting unwanted features or pressing several buttons at one go, thereby causing the user to feel irritated and frustrated. For more tips in this domain, one may get in touch with a reputed app designing company.

4. Developing for multiple platforms simultaneously

With more than 1 million apps on the major platforms, one is always under constant competition. Nevertheless, it is prudent to avoid multiplying designing expenses, by concentrating on only one platform first.

A good developer would always run tests on the app before actually releasing it officially. This wipes out the problems of freezing and detection of bugs. Moreover, people spend more time using mobile apps than browsing on a desktop, so it is very important that no such inaccuracy pops up. One may contact Etoile Info Solutions, one of the best mobile app development company for valuable insights & assistance on this subject.