Etoile Info Solutions

Take A Cue From Website Development Company In Delhi For Increasing Traffic To Your Blog Site

You would agree that today a business blog site is a vital component of your marketing strategy. The benefits of maintaining such a site are manifold, ranging from helping the business to project itself as an industry leader, starting a conversation with target audiences, garner leads, and much more. However, to reap such benefits, one needs to undertake considerable efforts to continuously optimize the site, so that it can attract visitors and convert them into customers. By taking the advice of website development company in Delhi, one may focus on enhancing the user experience and content of the site, so that it can spur traffic and subsequent sales.

website designing company

Enhance readability

There are primarily three parameters which determine the readability of a blog – a clear visual design, sentence structure, and ease of understanding the text for arriving at a conclusion. Making use of white space is a great way to improve readability. One also needs to get rid of distractions, such as widgets or banners, if one wants the audience to fully concentrate on the main content. In the typography aspect, one needs to ensure that the font is not too small, or the paragraphs aren’t cluttered.

Simple & easy blog subscription

The prime motive of having a blog in the first place is to get subscriptions. Hence, one must ensure that the procedure of subscribing to the site is easy and seamless for the visitor. The subscription box should be clearly visible on all the pages. For more tips on this aspect, one may get in touch with Web Solution Centre, a premier website development company in Delhi.

Clearly visible Search Box

At times, visitors are on the lookout for a particular topic on the blog. To cater to such requirements, it is better to have a prominent search box. It should be large enough so that it can be easily noticed by the visitor. A renowned website development company in Delhi suggests placing the search box above the fold.

Of course, there are several other pointers, which help in attracting traffic, such as seamless navigation, reduced loading time of pages, social sharing options, and many more. The key lies in offering a great user experience and meaningful information to the visitors.

4 Essentials to Get More Conversions on an E-Commerce Portal

A few essential hacks coupled with technical help from e-commerce website designers can enhance the number of conversions on an e-commerce portal.

E-commerce website is the new shopping destination for everyone. While getting customers to the portal is just half the job, it essentially takes more effort to actually close the sale. Listed below are 4 basic tips to increase the number of conversions on an ecommerce portal.

Better product page landing

After publishing the advertisements online, it is important that the customer lands on the product page instead of the homepage, when he/she clicks on the advert. This saves time and helps the customer to locate the exact product he is looking for. It also holds his/her attention intact.

Genuine & optimized product descriptions

Giving a genuine and engaging product description is very important. One may incorporate a well-chosen set of keywords in the product descriptions, as this would help in locating the website, whenever someone looks for that particular item on the internet. One must also ensure to provide the shipping details along with the product description, as customers tend to abandon the sale if they found out new details while checking-out.

Keep the website easy to explore

Since an e-commerce portal has a vast range of products to explore, it is important that the design is user-friendly. One may take help from a reputed e-commerce website design company in order to build an effective online shopping site. A slow website is always annoying, and if it is an e-commerce portal, the consequences may be disastrous. Therefore, one should ensure that the portal is not only fast, but faster than its competitors.

Responsive Website

Online shopping is the most convenient form of shopping primarily because it can be carried out on any device, be it mobile, laptops, or tablet. This is a major factor to ponder upon, as the portal needs to be user-friendly across all formats. The customer might search for a product from a laptop, but may order it later from mobile. Therefore, it is essential to focus on creating a responsive site, by taking the help of expert e-commerce website designers.

It is seen that the e-commerce website design itself plays a key role in closing a sale. One may rely on professionals such as Web Solution Centre for deriving instant success in this aspect.

4 Mistakes to Avoid While Creating an Mobile app

Mobile apps are becoming exceedingly popular with the increase in the number of smart phone users. However, not all apps appeal to users, and sooner or later they uninstall the same, due to various reasons. Therefore, one needs to be very cautious about a few things Best mobile application development company.

common mistakes mobile design

Some of the common mistakes committed in this aspect are:

1. Having too many features

The whole idea of having a mobile app with a simple interface would be defeated if one puts too many features or options on the screen. The presence of too many features comes in the way of seamless navigation, and in turn, also impacts user experience. While some companies insist on including numerous features and functionalities for a high PPI, however, in reality, it does not make interaction any easier.

2. Having the same style for all Operating Systems

The same mobile app design for all operating systems is a big NO! It annoys the users who are familiarized with the features and style of a particular OS. Therefore, one must be very careful in observing the navigation style and the layout of a particular OS while creating an app.

3. Not considering the needs of the end user

What most businesses miss out on, is taking into consideration the width of the finger of any average user. Index fingers are around 1.6 cm to 2 cm wide, and hence, the buttons must be large enough for the users to access with ease. Smaller buttons might create problems like selecting unwanted features or pressing several buttons at one go, thereby causing the user to feel irritated and frustrated. For more tips in this domain, one may get in touch with a reputed app designing company.

4. Developing for multiple platforms simultaneously

With more than 1 million apps on the major platforms, one is always under constant competition. Nevertheless, it is prudent to avoid multiplying designing expenses, by concentrating on only one platform first.

A good developer would always run tests on the app before actually releasing it officially. This wipes out the problems of freezing and detection of bugs. Moreover, people spend more time using mobile apps than browsing on a desktop, so it is very important that no such inaccuracy pops up. One may contact Etoile Info Solutions, one of the best mobile app development company for valuable insights & assistance on this subject.

The 4 Most Common Mistakes Made While Designing an E-commerce Portal

Online selling demands constant updating of the e-commerce website. It’s not as straightforward as installing a shopping cart software. It requires immense forethought, planning, and a rich technical expertise. Taking advice from e-commerce web designers is the best thing to do, if one does not want to land up with error messages and navigational issues that are big enough to annoy or infuriate the customer.

Some common mistakes committed during the e-commerce site designing process are as follows:

Lack of product information

Since online shopping eliminates a direct interaction between the buyer and the seller, therefore, it becomes imperative to mention all the possible product details. Customers always look for specifications about a product along with its price and related discounts. If they are not content with the information provided on the screen, they are likely to move away from the site.

Complex checkout process

A complex checkout process may cause much irritation to the customer. It may also result in a longer time for the site to load. Combining two pages, like putting billing and shipping details next to each other, seems to be a good option, as it makes the process appear shorter.

Wrong product image size

Images between 1MB-3 MB are the best to use. Large images take a lot of time to load and therefore, may trigger resentment among users, sometimes even causing them to leave the site. On the other hand, small images look poor in quality when downloaded. By taking the help of professional website designers, companies can choose from a variety of e-commerce website design that perfectly suit their business needs as well as the expectations of their audience.

Confusing navigation

It’s a must for e-commerce sites to apply simple navigation schemes for the ease of usage for visitors. It starts with simple things such as labeling categories & having products under them, opting for a minimalist design, and many more.

The above-mentioned are only a few of the mistakes that companies commit, while embracing an e-commerce venture. However, by taking guidance from the best e-commerce web design company, such as Web Solution Centre, one can surely avoid these blunders. One may contact this company for building a new portal or revamping an existing one.

4 Surefire Tips for Designing a Successful Mobile App

is best to avail the help of an experienced mobile app development company to build a good mobile app.

A good mobile app is one that has neither very few features, nor too many. A paltry number of utilities would render it useless, while, too many of them will make it suffocating and overwhelming to use. Building an app requires proper forethought, planning, and a well-informed decision to be taken. Of course, it is always best to avail the services of a reputed mobile app development company, which would ensure that it is functional, user-friendly, and productive. Cited below are a few suggestions that should be followed during the mobile app design process.

Make them Lightweight

A good app is one which neither consumes too much memory, nor utilizes too much storage. Using very many physical resources not only impacts lag-time in phones, but also increases the time it takes to launch the app. If it is an alternative to a mobile website, it should be able to launch quicker, than it takes to load the specific website.

Consider Premium Options

If it is supposed to generate revenue, ads should be incorporated during the design stage in a manner, which does not hamper the user experience. Paid options should always be kept as a standby, if the target users want an ad-free experience. However, it is important to note that a free version sounds good, but a paid one makes it easier to recover the cost incurred during the designing period.

Aim for Code Abstraction

Cross platform applications are best benefited if the company ensures that the code is abstracted. In other words, the user experience should be independent of the screen size or the platform used.

Test, Test, & Test

It is imperative to test the app before its final launch. In fact, it is important to test often. Further, it is essential to evaluate its performance across all the platforms.

An app will be at its greatest potential if its users undergo an exclusive experience. By taking the help of an experienced mobile app design company like Web Solution Centre, one is assured to get instant success. This company has a proficient team of technicians who are adept at providing the best solutions in this aspect.

3 Best Practices That Guarantee Success in E-Commerce

Attaining high conversions on an online shopping portal is not that difficult, if one makes the use of an attractive and intuitive E-Commerce website design.

For an e-commerce portal to be successful, it is important that the company undertakes strategies towards attracting traffic as well as converting them to customers. Search engine optimization proves to be helpful in increasing the traffic on a website. Through this technique, visitors do get attracted to the website, but the conversion still remains low. This is where the design, content, and marketing take the spotlight. An expert E-Commerce web design company would exactly know how to improve conversions on any e-commerce website by harnessing the potential of these tactics. Listed below are a few of the best practices that help in attaining success in e-commerce:

Art of virtual story telling

Statistics reveal that a viewer merely scans a website instead of going through all the content. If there is nothing that grabs the attention of the customers, the bounce back rate increases. Large chunks of text with mere factual information can never hold the interest of a customer for long. Therefore, it is important that the content tells a story, which would instantly garner the attention of the visitor.

Entertaining and engaging the audience

Even an e-commerce website needs to entertain its customers in order to retain them. A highly functional, user-friendly, and intuitive ecommerce website design is imperative in order to engage the customer. Special offers for visitors are common, but providing the coupons as a result of a small quiz or poll creates immediate interest amongst the customers. Special privileges for the loyal customers tend to attract more conversions.

Let the customers know that the organization is reliable & trustworthy

By incorporating testimonials and genuine reviews from the existing customers, the company can enhance the credibility of the products & services it provides. Displaying a sign up count on the website shows new customers the number of members who deeply trust the organization. Utilizing a popular figure as a brand ambassador also highly influences conversions.

Of course, there are several other ways of generating leads as well as increasing conversions. For more tips, one can always rely on the proficient team of ecommerce web designers of Web Solution Centre, a trusted name in the industry.

What Does It Take to Make a Mobile App an Instant Success

For building a successful mobile app design, it is advisable to avail the services of an experienced mobile app design company.

Today, most of the customers like to do their shopping on the go. They also want their mobile devices to display all the information they need, whenever or wherever. This shift in consumer behavior has urged companies to design mobile apps that would cater to these precise customer requirements. Below is an insight on what exactly contributes in making an app an instant hit in the market:

Beautiful Design with a human touch

It goes without saying that only a visually stunning mobile app design can attract the target audience. The trick is to keep the look and feel in sync with the brand and its purpose. Another aspect worth-mentioning over here is navigability, which will ensure that the user undergoes a seamless experience. A good idea would be to include a short and crisp tutorial for using the app. Further, adding a human touch takes the user experience to the next level, and strengthens the emotional connect between the brand & its customers. For best results, it is advisable to take the help of a reliable mobile app design company, such as, Web Solution Centre.

Visible & Lucrative Benefits

A customer would opt for installing and using an app, only if he/she can avail of some lucrative benefits. For instance, it may provide extra discounts or deals, which are not available during the purchases made at the store or on the e-commerce site. The organization can also offer extra points to customers for buying directly from the app.

Search Engine Optimized

An app cannot be successful, if people can’t find it in on the web. Hence, it is imperative that the app listings are properly search engine optimized. In fact, during the launch itself, the company should make efforts to create a buzz by publicizing it through social media sites. During such campaigns, organizations may focus on the prime benefits which differentiate it from its rival brands.

With the help and assistance of a renowned mobile app development company, one can incorporate all the above-mentioned features and attain success in keeping the customers engaged and entertained.