February 2017 - Etoile Info Solutions

Why Local SEO Means a Lot for Small Businesses

Search Engine Optimization or SEO is surely one of the keys to the success of a company. Capturing the online market, today, is extremely important, primarily because it is the age of the internet, and people prefer to do their work online, be it purchasing groceries, cosmetics, or even a house. In simple terms, local SEO implies promoting the products or services of a company to its local customers. Conducting proper SEO can go a long way in expanding the business as well as increasing the customer base.

local seo

Taking help of expert seo services in Delhi is the way to go to ensure long-lasting results.

How it works

This method of marketing is a focused and targeted move, which aids in reaping great results in a short time. A number of apps are being developed regularly to target and capture the local market. SEO can take the help of these apps to ensure that not a single customer goes amiss. It also makes use of directories to extend the reach of the products/services in and around a particular locality. It capitalizes on reviews and user experiences to build trust & confidence regarding the product and service among its local customers.

Why the local market

With people using the internet on their smart phones most of the time, they are twice as likely to hunt for local manufacturers, producers, and dealers. Small traders need to get hold of the market surrounding their shop/store. In fact, statistics reveal that local searches account for more than 58% of the hits made for a particular product.

Tips & Strategies

First and foremost, it is important to create a local business page across all the major search engines. This page would ideally consist of location, phone number, and working hours. Thereafter, one needs to optimize the page, which can be done by uploading photos and information on products/services provided by the company. One also needs to ensure that the business citations are accurate on all the search engines.

If applied in the right fashion, local Search Engine Optimization can enable the company to increase its sales, customers, revenue, and profits.

Those looking for professional service providers may get in touch with Etoile Info Solutions, a reputed Web Designing Company in Delhi. Here’s why you need to Beware of these 4 SEO Myths in 2017!

Did You Know These Facts About Search Engine Marketing?

Search engine marketing (SEM) is a vast subject, and at times, may be confusing and contradictory too, particularly if you are new to this concept. Let’s have a look at some of the facts pertaining to this marketing strategy, which may help you gain a clear understanding of this subject.

It demands time, hard work, and patience – There’s no magic potion!

The first thing to bear in mind is that SEM cannot deliver results overnight. There is absolutely no magic recipe, which would lead you to instant success. You need to put in some efforts to shortlist the keywords apt for your site and business. You also need to keep a tab on the phrases being used by your competitors. This is a time taking process, no doubt, but without investing time and hard work, you cannot expect to attain high rankings on the search engines.

It’s not just about the homepage

This might sound quite contradictory to what some people believe, but the truth is that the majority of traffic lands at your site through the secondary pages. Putting your entire focus on optimizing the homepage and giving less attention to the secondary ones will not render the desired results. For more tips on this subject, you may avail the services of a reputed Website Designing Company in Delhi such as Web Solution Centre.

It’s not a one-time campaign

Once your site has attained good rankings, it just doesn’t imply that it will remain like this forever. There is a lot of competition in the online space, and your rival brands will put more efforts than before to bring you down. Hence, it is essential that you continuously take efforts and monitor the rankings to stay on the top. For adopting the best strategy in SEM, get in touch with a company specializing in seo services in Delhi.

It is important to note here that these facts of SEM are applicable to all types of websites. If you have an online portal, then you may have to undertake extra efforts to boost sales and conversions. The advice of an experienced ecommerce Website Development Company in Delhi may be of great help. Here are 3 Things to Consider Before Redesigning a Website.

Beware of these 4 SEO Myths in 2017!

When it comes to SEO, there may be a lot of good practices and misconceptions doing the rounds. Nevertheless, the one fact that cannot be denied is that SEO is an evolving process. Things which seemed to be perfect in the past may not hold good now.

This is primarily because search engines keep changing their search algorithms. SEO Myths in 2017

In such a scenario, it’s important that we are aware of the myths that should be avoided in the year 2017!

Myth 1 – Directory Links are Useless

There are rumors that use of directory links is no longer a good option. Well, it is true that one shouldn’t make use of low quality directories, but using a high quality PR directory is still very much a great option for improving rankings. Simultaneously, it also helps in increasing traffic to your website. For more advice on this aspect, consider availing SEO services in delhi.

Myth 2 – No need to take help of Social Media

Some people may opine that posting content on social media does not directly increase website rankings. But then, social media mentions is a great means of receiving a backlink, particularly if you know many people in your industry.

Myth 3 – SEO can be done at a later stage

In practice, most people first craft the design of a website, followed by conducting the SEO activities. However, it is advisable to conduct a keyword research first, followed by structuring and designing the pages, instead of carrying out an SEO campaign after the site has been created. You may take the assistance of a company specializing in Website Designing Delhi. You may also want to check out the 3 Things to Consider Before Redesigning a Website.

Myth 4 – The one-time SEO activity

A one-time SEO activity can enhance search engine rankings, but, the results will be limited only for a short period of time. Remember that SEO is a continuous activity, and hence needs to be conducted on a regular basis.

Now that you know some of the myths concerning SEO, it is time that you avoid them, and concentrate only on those things that will give you long-lasting results. For expert guidance, you may consult Etoile Info Solutions, a reputed Website Designing Company in Phoenix Arizona AZ.