Month: January 2017

4 Smart Tips for Crafting a User-Friendly Ecommerce Site

With more and more organizations & industries entering into ecommerce, it has become imperative to build a user-friendly online portal, which would instantly attract the attention of your customers. Here are some tips to ensure that your ecommerce site appeals to your target audiences and encourages them to keep coming back for more.

User-Friendly-Ecommerce-Site

  1. Top-selling products

Once customers land on an online portal, they would want to know which products are being sold the most. Make sure that you have them listed in a prominent place so that visitors don’t need to search for them. You may contact a company specializing in Web Designing Company Delhi.

  1. Discounts & Special Offers

For any ecommerce site, the major draw is the discounts & special deals being offered by the company. You need to ensure that such deals are visible right on the homepage. Remember, there would be some customers who would visit your site just to check the discount being offered by you. If they don’t see it upfront or have a hard time in finding it, they would probably assume that there aren’t any special offers for them.

  1. Easy Sign In Process

No one has the time or patience to fill up long forms before they can actually make the purchase. The sign up and sign in process ought to be simple and concise. For expert advice on this, you may consider getting in touch with Web Solution Centre, a leading ecommerce Website Development Company in Delhi.

  1. The Search Option

Now this one is mandatory. You need to have a search option which would facilitate customers to straight away find their desired products, without having to go through the long navigation process of clicking on category and sub category tabs. Further, this shouldn’t be restricted only to products, but should include articles, reviews, and much more. A renowned Website Designing Company in Delhi may be of great help in this aspect.

The best way to ensure that your site is a user-friendly one is to test it on actual customers. While designing the portal, it is important to think only from a customer’s point of view and put only those features which are required by your customers. Here are 4 Steps for Making Your Website Different From Your Rival Brands.

4 Step for Making Your Website Different From Your Rival Brands

No matter which industry you belong to, you will always have to face tough competition. In such a scenario, how do you ensure that your website stands out and attracts more visitors than that of your rival brands?

making best website different rival brands

Here are 4 steps of doing it right:

  1. Research & understand the target audience

Research & target audience

First and foremost, you need to research and understand who your target audience is? Is it college goers, young professionals, or elderly people? Keeping that in mind, design your site, so that it precisely caters to the requirements of your target customers. Further, pay focus on its functionality and navigation, and ensure that it suits your audience. For expert advice in this domain, consult an experienced website development company in Delhi, such as Etoile Info Solutions.

  1. Make appropriate use of keywords

Make appropriate use of keywords

In today’s online world, the key to attracting customers to your website is by making the right use of keywords. Before initiating the process, ensure to explore various possibilities and combinations of words. Check which keywords are being used by your competitors and consider them while devising your SEO strategy. An Seo Company In Delhi may help you in this regard.

  1. Excellent navigation and speed

Excellent navigation and speed

These are the two aspects that encourage a visitor to stay on the site for a longer period of time. A seamless navigation experience coupled with fast loading of pages is what is required to grab the attention of customers.

  1. Visually appealing graphics & engaging content

Visually appealing graphics_1

While functionality may be a priority, but aesthetics are equally important too. No one wants to visit a site that looks drab and has low quality graphics. A beautiful design with some outstanding pictures renders a sophisticated and classy feel. It also speaks about the company’s vision and corporate culture. One should always make use of colors that represent positivity. Further, the content should be organized, relevant, and informative.

Long story short, your website should be able to entice the visitor by its look and feel. For creative ideas, one may avail the services of a web designing company in Delhi. Here are 4 Things to Keep in Mind While Designing a Logo.